Lenovo, which acquired Motorola a long time ago, has now set an ambitious target for the company. Motorola, which once dominated the phone market, will rank third in the smartphone market within 3 years, according to Lenovo’s claim.
Lenovo claimed that Motorola will take the third place in the phone market!
Motorla, which kept its finger on the pulse of the phone market when smartphones were not yet dominant in the market, lost its dominance in the market with the widespread use of smartphones. Motorola, which was acquired by Lenovo in 2014, could not reach its desired position in the market despite the passage of 9 years. However, now the statements coming from Lenovo’s manager determine Motorola’s place in the market in the coming years.
Lenovo manager MattHew Zielinski made statements about Motorola’s place in the market in a program he attended. Claiming that he will place Motorola in third place in the world smartphone market within three years, Zielinski stated that they will shine especially in the Indian market with their statements.
Currently, Apple and Samsung dominate the smartphone market with a large share of 40%. The current share of Lenovo and Motorola in the same market is 4%. The company’s claim is that Motorola will surpass Xiaomi, which has a 12.5% market share, and rank third within three years. Of course, leaving behind the commonly seen brands in the market such as Oppo and Vivo.
Aiming to achieve this success with the Razr series, which includes Motorola’s high-end devices, Lenovo is preparing to expand its production facility in India. Stating that India is an important country for the smartphone market, Zielinski stated that they have met with the Indian government and that they have plans to create more employment.
Although Lenovo is a successful company, it is not that easy to leave behind brands such as Xiaomi, Vivo and Oppo, which are currently outselling the market. Let’s see if the company can achieve the goal it set for Motorola within three years. What do you think about the subject? You can express your opinions in the comments.
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